Blue Steer Studios Sonic Branding Page

Sound is the primary way that we communicate emotions and is easily remembered. Sonic branding can convey a memorable message to consumers, taking advantage of the powerful memory sense of sound. Sound can also reach your customers from a greater distance than visuals because it can be heard from any angle or environment. Potential customers don't have to be in the same room and don't have to be looking, for your sonic message or logo to be heard.

Sonic branding can include sonic logos, music for advertising, environmemtal music for retail, restaurants and theme parks, and even music for telephone 'on hold' lines. All of these products can help to reinforce your brand identity and give your brand a unique unmistakable sound that customers emotionally connect with, while also being enduring and memorable.

The sound logo is a short distinctive melody or other sequence of sound, mostly positioned at the beginning or end of an advertisement. It is the acoustic equivalent of a visual logo and works best when used in combination with a visual logo or trademark. Many of these recognizable sonic brands include the tones we hear with the starup of the Microsoft Windows ™ screen, the chimes that go with the NBC Television network's visual logo, the theme song for the Olympics, McDonald's short tune identifing their radio and TV ads, and even the music we hear inside theme parks. I'm sure you know of even more from similiar companies.

I would be happy to work with your advertising firm or independently to develop a sonic brand incorporating your brand identity.